 Dear [FirstName],
Natural disasters and their associated human catastrophes have been all too prevalent this year. Our thoughts are with all those affected.
In this issue, we see how ACC International Relief was able to rapidly launch their online disaster relief appeal for the tragedy in Japan. We also look at our donations module which helped enable their rapid response.
Improve your website content by:
- writing for a web audience; and
- keeping track of your website performance.
Jonathan Oxer
Founding Director, Internet Vision Technologies
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 Writing for the Web
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As with any form of communication, when writing for the web you need to keep your audience in mind. This is not just about who they are and what they’re interested in, but about how they’re accessing your information.
Writing information for the web is different to writing printed material like brochures.
Read More for some tips on writing for the web..
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How's your site performing?
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 Your web application is a tool to help deliver the strategic goals of your organisation. Just like any other part of your organisation, you should:
- set goals for what your web application is there to achieve;
- monitor the progress to achieving those goals; and
- make appropriate adjustments to content and functionality.
Your web application should also be used as a market research tool to provide feedback into your organisation.
IVT’s web applications can provide you with information to assist with monitoring your website goals, and with market research.
Read More to discover about one of the tools we provide for doing this.
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ACC International Relief - Investing in technology to change lives
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 Wesley Cooke is passionate about how digital technology can change lives. Within months of Wesley joining ACC International Relief last year, they were able to transform the way they received donations, resulting in exponential growth.
This ensured almost instant, project specific online donations were available for the recent Queensland floods and the tragedy in Japan – with accountability to donors.
Read More about ACC International Relief’s transformation.
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Donation Management
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 Along with our web content management system, a key component of ACC International Relief’s success was our Donor Management System.
Read More about this system.
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