IVT Web Design Specifications
We normally stick to our preferred partners, however you may want to BYO designer. This is a guide for those designers!
Process
We have found this approach to be quite efficient. Here's a quick summary:
- A comprehensive design briefing takes place attended by delegates from all parties
- The designer prepares two initial homepage concepts
ASI must approve these before the client sees them to ensure they are suitable for our platform
- Following client feedback/revision a final homepage design is approved (see Approval below)
and in many cases signed off (see Sign Off below) so we can make a start on the build
- The designer then prepares the inner page designs (see What to Include below)
Again, ASI must approve before the client sees them!
- Following client feedback/revision the complete final design is approved and signed off by the client
- Designer then provides final PSD or Sketch documents to ASI (see Handover below)
What to include in the design
Note: web fonts can't be used in emails! Actually, a lot of things aren't possible in emails... Background images for example. Here's a guide that we often refer to.
Fonts
If you must use non-standard fonts please use Google Web Fonts. Why?
Because the display of fonts on the web largely depends on the viewer's font collection, it is a best practice to use fonts which are already installed on a large percentage of viewer's computers. When designing a website for development by IVT please use standard browser safe fonts. Only include arbitrary fonts (sparingly) if they are explicitly required. It is rarely legal to use arbitrary fonts on the web. Most foundries still don’t have provisions that allow for that use.
Here are two ways to display non-standard fonts safely on the web:
- Render the text as images
- Pros:
- Will look the same in any browser
- Cons:
- Bad for SEO
- Internal search compromised
- Can’t select for copy/paste
- Hard to edit
- Use a Web Font
- Pros:
- Will look the same in any browser
- Searchable, selectable & editable
- Cons:
- Increased load time
- Rarely legal
There are four ways to LEGALLY use web fonts:
- Use a free one (Google Web Fonts)
- Negotiate with a font foundry
- Use a type foundry that explicitly allows for web font use
- Use one on the fonts pre-negotiated for online use by typekit and kernest, hosted from their servers
Approval
Please show us the previews before handing them to the client, so we can ensure that the design is suitable for our platform and nothing is impossible or unnecessary.
Sign off
A written sign off from the client is required for each design provided. This should be provided to the designer directly, and passed on to IVT with the final designs.
Hand Over
Schedule a hand-over meeting and take the time to go over the file(s) with the developer to ensure that they have a firm understanding of how the end product is supposed to not only look, but behave in terms of user interaction. In the end, both designers and developers will save valuable time.
Delivery
Design must be supplied as a layered Photoshop PSD or Sketch File.
- Name all layers appropriately
- Use layer groups which correspond with their position in the design
- Nested groups can also indicate to the developer how elements could be arranged structurally within the HTML
- Include a colour palette
- Include all link states a:link, a:hover, a:active
- Include all navigation, dropdown and button states
- Preview formats in JPG or PDF
Layer Groups Example
- Palette
- Header
- Logo
- Navigation
- Account/Search
- Content
- Footer
- Background